In times of uncertainty, utilizing experiments is a great way to move strategies forward while keeping risk low. This is especially helpful in a period of low workplace utilization, when many businesses need to produce a business case for what will have an impact prior to a full-scale rollout.
This guide will walk you through the basic principles of experimentation, a series of recommended experiments for different workplace and real estate use cases, and will conclude with a template to run your own experiments.
An experiment is typically defined as a procedure carried out under controlled conditions in order to test or establish a hypothesis. In workplace and real estate we can use experiments to create low fidelity (read low cost) prototypes of our new ways of operating to save our companies time and resources.
For example, if you have a portfolio with 200,000 square feet of space and you haven't made any changes to it since the pandemic, just jumping into a full renovation of all of your spaces without any hard data or information could lead to very negative outcomes.
However, if you ran an experiment with 10,000 square feet of your space, you could design, renovate, and get feedback on it quickly. Then you can take the feedback from that space to create the next scale of test.
Building on this you will create a system in which over time you will renovate all of your spaces, and possibly find you actually can consolidate a bit. However, you'll be spending more wisely, and building smarter by running experiments (read tests) first.
In the following resources, we'll run through some common use cases, potential experiments, and provide a framework for you to get started with experimenting on your workplace and portfolio.
The basic steps of designing an experiment are probably something you’re familiar with from science class. When designing an experiment you start with empathy and move through a typical process (see image to the right).
While all these phases are important, it is critical to understand the needs of those you’re designing for (empathize) and to have measures in place for how you’ll know the test was successful or not (Test). The most vital thing is to just get started. We’ve put some information on the different phases and what they include below. As well as additional resources.
To start your process you’ll want to get a good idea of who your designing this experiment / solution for. If you’re an established workplace team, you may have a lot of information and data about the teams you serve already. That’s great. You should match this data with observation of how people use your spaces and also surveys as well. The more information you have the better your process will go.
Once you have all the information gathered and understand the needs of the group you’re creating s solution for, you can start to define what problem you’re solving. In the define stage you will work to connect dots and draw out key insights from the empathize stage. You’ll then craft a problem statement that gets to the heart of the challenge you’re trying to meet.
With your problem statement in hand, you can now begin brainstorming for potential solutions. You will want to create as many potential solution ideas as possible so that you can whittle them down to a smaller number later. You can do this via voting, or having your actual end users be involved in the process and have them help select the solutions to prototype and test.
In this stage you’ll begin to design and build your solution(s). Prototyping is best when it’s done with low fidelity / low cost methods. The more prototypes you can create and test the better. So instead of creating one 10,000 sq ft test space, you might make two 5,000 sq ft test spaces with different designs.
While designing your experiment you’ll want to decide how you are going to measure success. There are many ways to measure success of a built environment; utilization, surveys, observing use, or feedback from sessions with users. No matter how you decide to measure, it’s important to keep in mind that without measuring, it will be impossible to improve in the next phase of experimentation when you return to the beginning of this process.
Download a PDF version of this guide to walk you through experiment design and how to produce a business case.
It includes a template to run your own experiment.
Fernanda Belo is the Head of Workplace Strategy and Insights at VergeSense. She produces research and best practices to help businesses improve the ROI of their workplace.
For the last 10 years, Fernanda has driven multiple workplace transformations and strategies with Fortune 500 companies, bringing purposeful workplaces to life and technologies to support the constantly changing business needs.